Advantages and Disadvantages of Organic Traffic Vs Paid Traffic

Advantages and Disadvantages of Organic Traffic Vs Paid Traffic

Organic traffic vs paid traffic is an eternal debate among internet marketers. If you are new to online business, it will be helpful for you to understand both these types of traffic before delving into a specific issue. Organic traffic is one form of web traffic generated by search engines without the need for payment. In other words, all the visitors that come to your site do not necessarily purchase any products or services. Paid traffic is one kind of web traffic generated by advertisers that have the option of paying to get their ad displayed on your site’s line of sight. Moreover, another form of paid web traffic is organic traffic.

Organic traffic is free and genuine. It comes from genuine websites where people perform searches using relevant keywords. Paid traffic is normally used by online marketers and advertisers. Paid traffic can be generated by Pay per Click (PPC), which includes Google AdWords and Yahoo Search Marketing (previously Overture), Pay Per Click Advertisements in newspapers, magazines and other publications, text links (bookmarking), and sponsored listings in search engine directories.

Now let’s see the pros and cons of organic and paid web traffic. The benefits of organic web traffic can be more targeted and genuine than paid ad traffic, as paid ads generally target only a small segment of the population. On the other hand, paid traffic may cost higher because advertisers place their ads on prominent positions. Paid ads usually take longer to load.

However, it can also generate more traffic and boost the popularity of the website. On the other hand, paid traffic can be useful if used effectively. For example, PPC ads may have a lower click-through rate (CTR) but can be used when there are fewer competing offers from different advertisers. Moreover, PPC ads can be used to complement or add value to the website.

The downsides of both types of web traffic include a need to have an appropriate budget for paid web traffic versus organic traffic promotion. Also, if the niche is new, it will take time to attract visitors and may not be profitable. One major disadvantage of PPC is that you pay based on the number of times your ad is displayed, not based on the actual views of the site. A common pay per click campaign for small niche businesses might cost up to $6.50 for every thousand impressions. For some niches, you might not reach the target audience even after spending a lot of money on PPC. Another disadvantage of PPC is that it takes up a considerable amount of time before your ad is displayed, especially if your ad is on the right side of the results.

On the other hand, organic traffic is free. It requires no investment in time, money or equipment and you do not pay for it based on the number of times your ad is displayed. The advantages of this kind of traffic are that you have more chances of having visitors and have a larger potential customer base since you are reaching a larger population more effectively. However, you do not have control over the choice of keywords that will be used in your advertisement. You also have a smaller advertising budget than PPC.

If you want to increase the traffic to your site without paying a cent, you should consider using a third party paid traffic sources. There are plenty of sources available and they do not require any payment before you start getting their services. These resources are a good source of targeted and relevant traffic, which is worth more than PPC or organic traffic due to its quality and the fact that it is free.

While there are advantages and disadvantages of using these paid traffic sources, they can greatly help your business in several ways. Some of these methods include increasing your website’s traffic, bringing in more customers and helping you target the right audience for your product or service. Organic traffic does have its advantages as well as disadvantages, but organic traffic is much more cost-effective and it has a huge potential customer base. If you use pay per click campaigns to get traffic to your site, you will waste money and time while not really achieving the results that you want. This is why lots of webmasters prefer to use free and effective sources of targeted traffic such as search engine optimization (SEO) to drive traffic to their sites.

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Author - Deewakar Ghosh

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